Pouch Trail Essentials Branding

Pouch is an outdoor brand built on the rough-and-tumble, adventurous spirit of Australia. The Pouches themselves are made to be small, portable snacks to take on the trail hiking with you - easy to eat along the way, reseal and clip to your pack while you’re out in the bush.

My Role
Brand identity+packaging

Results

-created branding+identity from the ground up

-created packaging, merch, and gear designs for the brand

Client
Pouch trail essentials

Year
Brand created in 2019

Final logo design: after a couple rounds of iteration, I arrived at this final logo design - capturing the essence of a kangaroo pouch in an clean, playful and friendly way that embodies the outdoor, crunchy vibes of the brand.

Logo and custom iconography: Along with the logo, I created custom iconography that fit into the Pouch visual system as well as kangaroo tracks as a small detail that could be added to various collateral as a subtle nod to the kangaroos that are iconic to the Australian people.

Brand elements: Along with the logomark, I also built out a color palette and chose typefaces that fit the brand values and overall visual language.

Stationary set: After creating all of the branding elements, I created these letterhead and business card designs showcasing how the branding could be implemented across any/all materials used by the company.

THE Pouches: Finally, here you see the actual pouches of Pouch! 3 different trail snacks, each in a portable, paper snack pouch that can easily be clipped onto your backpack with their paracord loops for easy access while on-the-go.

More on the pouches: Here you can see more of the details of the pouches - from their contents to the description, nutrition label, to the icons in action, and even a barcode+recycling label to complete the packaging.

The Pouch gear: Here you can see some of the other pouch trail essentials gear - an axe, a beanie, a compass, a water bottle, and a map.

Full lineup: Added to that above gear, you can see a campfire mug, some stickers and the folded version of the map here to round out the lineup.

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