Pouch Trail Essentials Branding
Pouch is an outdoor brand built on the rough-and-tumble, adventurous spirit of Australia. The Pouches themselves are made to be small, portable snacks to take on the trail hiking with you - easy to eat along the way, reseal and clip to your pack while you’re out in the bush.
My Role
Brand identity+packaging
Results
-created branding+identity from the ground up
-created packaging, merch, and gear designs for the brand
Client
Pouch trail essentials
Year
Brand created in 2019
Final logo design: after a couple rounds of iteration, I arrived at this final logo design - capturing the essence of a kangaroo pouch in an clean, playful and friendly way that embodies the outdoor, crunchy vibes of the brand.
Logo and custom iconography: Along with the logo, I created custom iconography that fit into the Pouch visual system as well as kangaroo tracks as a small detail that could be added to various collateral as a subtle nod to the kangaroos that are iconic to the Australian people.
Brand elements: Along with the logomark, I also built out a color palette and chose typefaces that fit the brand values and overall visual language.
Stationary set: After creating all of the branding elements, I created these letterhead and business card designs showcasing how the branding could be implemented across any/all materials used by the company.
THE Pouches: Finally, here you see the actual pouches of Pouch! 3 different trail snacks, each in a portable, paper snack pouch that can easily be clipped onto your backpack with their paracord loops for easy access while on-the-go.
More on the pouches: Here you can see more of the details of the pouches - from their contents to the description, nutrition label, to the icons in action, and even a barcode+recycling label to complete the packaging.
The Pouch gear: Here you can see some of the other pouch trail essentials gear - an axe, a beanie, a compass, a water bottle, and a map.
